Posts From Alexa Lombardo

  • Evolving Gitcoin's Brand Strategy: An Intro

    4mo

    TLDR: Gitcoin is evolving, and so is our brand strategy, which will mean some changes to our visual identity too In the past few months, we (the DAO...

  • Why brand matters now more than ever for web3

    6mo

    A year into actually working as a brand strategist in web3, I’m synthesizing some learnings, beginning with the relationship between brand, trust and ...

  • One web3 learner’s journey

    1y

    The why, where, how and most importantly, who Back again. Not as soon as I said I’d be, but things have been busy and for now I’m only human despite a...

  • It's time to learn 📚

    1y

    In April 2020, Marc Andreessen called on us to build. I’m calling on us to learn. The particular essay I reference sparked a lot of debate. I’m not sa...

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Alexa Lombardo

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