The connection between artists and their fans is special, brimming with exchanges of energy, intimacy, and gratitude. Fans want to reward artists, and artists want to give fans experiences that are unique, personal, and meaningful.
This is why we created Broadcasts, a first-of-its-kind messaging feature from Relay that allows artists and musicians to broadcast and reach their audience directly and privately, targeted to holders of their NFTs that were distributed to fans through online sales, physical albums, concert tickets, or however artists choose.
The scarce ownership of NFTs forms a new corridor of value creation that grants artists the ability to focus on a core fanbase directly. With NFTs as a "super subscription” that creates dynamic membership clubs, artists have freedom of creativity in how they curate the fan experience. Fans holding artist NFTs can receive concert tickets, early access to merch, invites to meet-and-greets, airdrops, giveaways, and special content like secret songs, artwork and music videos.
Relay’s Broadcasts allow this communication from artists to NFT holders to be done natively, in a one-to-many broadcast that feels personal to fans. Artists can specifically message holders of their NFT collection, reaching these super-fans without relying on central platforms or the manual creation of something like an NFT Discord server.
Relay's messaging is always tied to wallet addresses, built on the open-source data layer of XMTP that means Broadcasts are guaranteed to be end-to-end encrypted with peer-to-peer message passing. This unlocks a completely new type of fan community, empowering artists to move beyond app-based support, beyond platforms that capture the lion’s share of value.
Artist NFTs in combination with Broadcasts means this value can now be kept between the expression of the artist and the love & loyalty of a fan, where it belongs.
To be among the first to try Broadcasts, message us on Twitter @relay_eth or try out XMTP messaging on relay.cc/seanwbren.eth to join the closed beta.