In this longish read, I’ll go through the steps to make healthy profits by buying and selling NFTs.
The steps are:
- Create a fund
- Source deals
- Due diligence
- Close the deal
- Grow or sell
This guide is for beginners who want to get into NFT projects and purchase at the pre-sale. There are very different techniques if you want to trade in secondary markets (OpenSea and LooksRare, for instance).
0️⃣ Before you start
- Here’s a glossary of terms that you’ll need
- MetaMask → Set up a wallet
- Twitter → Trust me, you need this (set up a new account if you’d like to stay anonymous)
- Discord → It won’t take you long to find a Discord server from Twitter
- OpenSea, LooksRare → Look at some projects to get a feel
- Background → A beginner’s guide to NFTs by Linda Xie
- Bring a positive attitude → It really goes a long way in this space!
Got everything? Great, let’s go…
1️⃣ Create a fund
The first step is to create a fund. This is crucial because you will get a sense of what your hard-earned cash translates to in Ethereum can use this initial sum to set a target multiple against (e.g. 3 times or 3x). It is also very easy to bleed funds on transaction fees if you’re adding bit by bit so it’s much better to set out a lump sum straight away.
Things to think about
AmountBalance the fund being affordable and meaningful. In other words, make sure that it’s an amount you can afford to lose that would also impact your life it increase 10 times in value.
Time horizonSet a timeline for this after which you can assess and change your strategy if needed. I suggest three months.
ReturnSet a target return at which you will take profit.
I started investing in NFTs in January of 2022, with this fund:
Time horizon3 months
Investing in NFTs is very time-consuming. When budgeting cash, also budget time. Be realistic about this with everyone that has a vested interest in your time.
If you’ve got loads of cash available, you should go and buy yourself a bored ape. Many have built a career and life off the back of one of these overpriced jpegs. You immediately get access to new and exciting projects, while all sorts of free stuff is airdropped to your wallet and you join a group of the most informed individuals in the space. There’s also special credibility reserved for those that can say
2️⃣ Source deals
You’ve got the fund so let’s go window shopping.
🥇 Twitter is the best
Finding NFT projects is actually really, really easy. New projects are minting every day. Look at OpenSea’s trending section for proof of this. So it’s not so much finding projects as being early to projects.
You want to get that sweet, sweet
alpha (hot tips) and to get into the project’s Discord early. Twitter is great for this. Sometimes —if you’re early enough— you’ll get a special role or even access to the allowlist.
OptionalStart a new Twitter (it will help Twitter’s algorithms know that all you care about is NFTs)
- Follow some leaders in the space → Skiddily.eth has produced an excellent list
- Follow some great projects → This changes over time, but follow Imaginary Ones and Cryptoon Goonz to start
- Follow a handful of the recommendations that Twitter gives you.
- That’s it. Keep that cycle going then you’ll have a decent feed.
- Put notifications on for the accounts that give you good information or for the accounts of projects that provide limited access to their Discords.
🥈 Discord is great for finding projects because —once you’re in— you’re in
Once you’re bouncing around different Discord servers for the projects you’re looking at, you’ll start to see countless
shill channels. People will invite you to the projects that they’re in because they get rewards for inviting others.
This will help you to find great projects but it’s better to find a source of Alpha, I’d recommend joining:
🥉 Reddit is okay too
The NFT subreddit is okay I guess.
🥉 The world wide web has many sites devoted to this
3️⃣ Due diligence
You found a project, now you need to decide whether you’re going to work to get your allowlist spot or not.
Here’s the tool I use to track and assess projects, make yourself a copy.
To assess a project, look at:
- 🐺 Team
- 🧑🤝🧑 Community
- 🗺 Roadmap
- 🎨 Art
- ✨ Vibes
- 📈 Hype
I also look at the whitelist requirements to decide if the juice is worth the squeeze.
Key question Can you identify someone in the project whose reputation/livelihood is at stake if this project doesn’t deliver on its promises?
- Does the team have applicable experience in NFTs and Web3?
- Do you see indications of commitment, rather than team members bouncing from project to project?
- Can you identify an IRL person associated with the project? Drippies is an excellent project where each team member’s LinkedIn is shown (it helps that the art is fire too).
Key question Do you believe that the people who are going to buy this NFT will ensure its value in the long term?
- Is the community engaged or is it relatively silent in the Discord?
- Are the people that are sending messages repeating
wagmior are genuine conversations taking place? Are there people in the voice chats?
- Do the people having conversations seem to know what they are talking about? If you’re reading this, you’re probably relatively new to this. If you can pick out a noob, you should be nervous.
Key question Do you think the roadmap is a good use of the resources provided from the mint?
To answer this question, you have to have a view on the
utility of the project. Utility is the value that the NFT owners get back for having invested in the NFT (and for owning it ongoing). Utility could be anything from airdrops of tokens to access to merch.
Really you just need to decide whether you believe in the utility or —if not— whether the community will.
Here is what I look for (in order of value to me):
AlphaWill being a part of the project give me access to new projects? I’m especially keen on this because I’m still relatively new to the space.
StakingSome projects will reward you with tokens for staking the NFT. DeGods rewards you with $DUST.
MetaverseIf I’m sold on the community, I want to be neighbours in the metaverse.
Key question If you can’t flip it, is it attractive enough that you wouldn’t mind hanging onto it?
For instance, this is completely and utterly my jam 👇
Some projects just have excellent energy. There’s just something about them. DourDarcels undoubtedly has this energy.
Some projects, by no virtue of excellent team or detailed roadmap, will just acquire 25,000 Twitter followers in a day and then keep everyone chasing a sniff at a chance to get into the Discord. If you find an in and can get yourself onto the allowlist, then you just need to decide if the hype will live long enough for you to flip during or just before the public sale.
4️⃣ Closing (the big one)
You found a project you like, nice. Let’s close the deal.
⚪️ Get on the allowlist
This is the simplest but maybe the hardest part of the whole exercise. You will now have to work. Getting on the allowlist will require at least one but sometimes all of these things:
Be earlyThe first to the Discord are normally granted an
ogrole, which will mean they are automatically added to the allowlist.
InvitesInvite others to the project. This can be tracked.
GrindIn return for being engaged you can be granted allowlist. In essence, you send messages, earn experience for each and level up over time. At a certain level, you may be granted allowlist.
Fan artMy fave. Make art based on the project and share it with the community on Discord or Twitter. Here’s a Twitter thread with some free tools you can use.
MemesBe funny and get allowlist.
It is up to the discretion of the moderators (
mods) whether you get allowlist or not. Remember to be positive and bring only good vibes. One great comment can get you noticed.
Try to focus your efforts on a couple of projects at a time, otherwise you will get overwhelmed. If your Discord is getting out of control, mute the servers you are not looking at and hide them in a folder.
You’re right there! There isn’t much to say here except that you need to follow the official links from the Discord server and make sure that you aren’t getting rugged.
I’ll trust that you have MetaMask setup. Head back to step 0 if you haven’t.
All you need to do is get to the project’s website, connect your wallet and mint yourself an NFT. You will have to pay gas and depending on when the mint is and how popular the project is, you may have to pay a lot. Gas is unfortunately a fact of life (at the time of writing).
Before minting, ask yourself if it’s a rug. There will be plenty of people chiming in to say that it is in the Discord. This may be
fud and it may not be, see how the team responds to it. You have to decide for yourself how genuine the project is.
If you need a couple of tips for the actual mint, watch these videos.
5️⃣ Grow or sell
You’ve bought an NFT, ✨congratulations✨. Bask in it!
Now you decide whether to hold onto your NFT and derive value from it or flip it. Depending on what you unearthed during due diligence, you should have an opinion on this.
If you see value in the roadmap and the NFT’s utility then hold. If you don’t, then flip it.
If you decide to flip, the time around the public sale is hot, you can cash in on the
fomo of those that didn’t make it into the allowlist. At the time of writing, it is often much cheaper to list sell on LooksRare than OpenSea so have a look.
🌝 Happy trails and see you on the moon
For questions, comments or abuse, hit me up on Twitter → @chr1stopherrrrr
Disclaimer: This post is not investment advice.