You are probably reading this article right now because you want to catch your collector’s attention.
Guerrilla marketing is the creative way used to attract publicity, the unconventional methods use to boost sales or attract interest towards a person, a brand, or a business. These methods are often cheap or do not cost much to be carried out, these methods elicit surprise, shock, or wonder. The major investment in guerrilla marketing is creativity, and intellectuality (the implementation doesn’t have to be expensive) the internet/ social media is an important tool. Guerrilla marketing is effective by remodeling your audience’s current environment, evaluating and deciding which segment of it can be remodeled to include your brand (In this context, your brand also represents you as a person).
Types of Guerrilla Marketing
As straightforward as it seems, there are sub-categories of guerrilla marketing. These categories are:
Alfresco Guerrilla Marketing- This involves adding something to pre-existing urban environments.
Indoor Guerrilla Marketing- This is similar to the alfresco guerilla marketing just that it only takes place in indoor locations.
Ambush Guerrilla Marketing- This is the promoting of products and services noticeably by leveraging the audience of an in-progress event.
Heuristic Guerrilla Marketing- This involves trying out all the methods mentioned above, but it is executed in a way that will make the public interact with the brand.
Some examples of Guerrilla marketing by popular brands/ artist
Hopefully, some of the examples mentioned will inspire you towards promoting yourself, your business, and your art. Do not be afraid of crowdsourcing the content needed for your campaigns, it’s important to put into consideration that it is the creative approach to your work that will help maintain guerrilla marketing’s cheap budget. Remember, the aim is to catch people where they are, to insert your brand there. You mustn’t interrupt them, rather you invite them to participate.
Digital Guerrilla Marketing
We are in a digital age and the technology around us is moving at a great pace. The advancement of technology is important to the success of a brand, which makes it important for brands to be up to date with digital marketing techniques, this includes digital guerrilla marketing.
Present-day consumers are deadened towards the power of ads unlike the previous generations, and this is why guerrilla marketing is very important. What’s the best way to stand out online when almost everyone has a website or social media account and the ability to share their opinions and perspective with the whole world?
We know the fundamental ideology of guerrilla marketing strategy is to connect you with your potential collectors, employers, and consumers in the most idiosyncratic and emotional way possible. This can be done by combining your CRM, sales, web analytics, social media followers, etc. to understand who your prospects are and where they visit online. Similarly, ensure you know the buyers’ demographic such as age, gender, education, interests, etc. This is where the importance of marketing segmentation comes into play, if you are an NFT artist and you do not know about marketing segmentation in NFT click the link at the end of the article.
Digital Guerrilla Marketing Techniques
- Do something unpredictable
- Tell an engaging story
- Recreate the same message
- Use all available social media mediums
- Connect on a subconscious level
- Use visuals and imagery
Guerrilla marketing campaigns are catchy and unorthodox by nature and can leave a long-lasting impression on the intended audience. A successful guerrilla marketing campaign will leave buyers, and collectors amazed, impressed, and inquisitive about the product/service. This marketing strategy builds brand respect and helps with brand recall.
Starting to make a little more sense?