Google Play today announced a major policy shift that allows developers to incorporate digital assets such as NFTs into apps and games. Companies that allow the purchase, sale, or earning of tokenized assets are required to disclose the presence of blockchain-based elements in their apps in the Play Console. Reddit is one of the partners working with Google on the new policy. Matt Williamson, Reddit's senior engineering manager, said the new guidelines "are aimed at leveling the playing field, promoting user trust, and responsible use of blockchain technology." A spokesperson for Google Play said the first tests will take place in late summer and the new policy will be fully rolled out later this year.