Operator finance Kang Zhao / Wen

On March 5, under the background of the conflict between Russia and Ukraine, Samsung Group announced that it would stop exporting all electronic products to Russia, including mobile phones, chips and household appliances “out of consideration of the geopolitical situation”. But is that true?

This can never be Samsung’s original intention. Samsung has no holiday with Russia, and Samsung is the champion in the sales volume of the Russian mobile phone market, with a market share of 30%. There are more than 100 million people in Russia. How can Samsung be willing to give up this market?

Samsung was forced to suspend the Russian mobile phone market, because the combined market size of the United States and EU countries is still much larger than the Russian market. If it continues to appear in the Russian market with a high profile, it is vulnerable to attacks by some people in the United States and European countries.

Samsung chose to temporarily stop its Russian business, which does not mean that it really wants to give up the Russian market.

This also gives Chinese mobile phone manufacturers an opportunity, because at present, Samsung and apple have suspended supply to Russia, and Russian businesses can only sell Chinese brand mobile phones.