基于现在这个金融大环境，我认为推广defi新产品会较为艰难，是一个偏长期的事情，因此需要更注重产品思维和对推广节奏把握。

我把defi用户分为新用户和defi og，og盘踞在defi og社区，他们更看重defi产品的底层逻辑以及安全性；相反，新用户盘踞在交易所和交易社群，他们更关注利益（比如抽奖）

1，根据运营节奏，让头部的忠实KOL在twitter以及各个交易社群举办抽奖+空投的营销活动，并建立一个社群，目的是扩大关注度，吸引新用户，并将他们吸引到社群里面。项目方提供奖励（不需要很多，小额+中频最佳）

2，对于og来说，defi是个很严谨的事情，因此会让专业的kol建立的社群以及各个defi社群进行产品底层逻辑科普和剖析。需要项目方完善相关产品的文章，让社区推手会整理成thread再加上KOL个人的解析发送至各个社区。

3，与人们所认为的nft社群和defi社群不相关的看法不同，nft社群里的大玩家实质上对defi产品的忠诚度非常高，可以让不同的社区进行交叉营销，不定期给社群成员奖励，社区也可以定期给成员空投优质nft whitelist以及各种福利

4，在defi社区里，凝聚力是十分重要的，项目方派一个官方的人到社区里偶尔与用户互动，会有意想不到的效果。

Promotion ideas about defi project Based on the current financial environment, I believe that promoting new defi products will be tougher and is a long-term thing, so we need to pay more attention to product thinking and grasp the pace of promotion.

I divide defi users into new users and defi og, og is cooped up in the defi og community, they are more interested in the underlying logic of defi products and security; on the contrary, new users are cooped up in the exchange and trading community, they are more concerned about the benefits (such as lottery)

1, according to the operation rhythm, let the head of the loyal KOL in twitter and various trading communities to hold a lottery + airdrop marketing activities, and establish a community, the purpose is to expand the attention, attract new users, and attract them to the community inside. The project side provides rewards (not a lot, small + medium frequency is best)

2, for og, defi is a very strict thing, so will let the professional kol established community and each defi community to product underlying logic science and analysis. Need the project side to improve the relevant product articles, so that the community pushers will be organized into thread plus KOL personal analysis sent to each community.

3, unlike the perception that the nft community and defi community are not related, the nft community of big players in essence to the defi product loyalty is very high, you can let different communities to cross-marketing, from time to time to give community members rewards, the community can also regularly give members airdrop quality nft whitelist and a variety of benefits

4, in the defi community, cohesion is very important, the project side to send an official person to the community occasionally interact with users, there will be unexpected effects.

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