Tunacandrew

Posted on May 02, 2022Read on Mirror.xyz

Anti-Advertising Campaign 2/?

Straight Up.

My first goal is to publish an illustrated story through a series of bus bench routes around metropolitan areas. Having the benches, as well as the story, double as an NFT to help transform the application of NFTs and build a community around the projects.

Idea Origins

A traffic-fueled rage festered within me on my drive home one day. BUS BENCH AD SPACE IS SO BORING! It’s either an accident lawyer, a real estate agent, or some sort of TV or movie ad. The dimensions of bus bench ad spaces are unique and stout compared to billboards or bus depot ads, and the space is relatively cheap. So, using my Mirror-mind, my idea hatched.

Posting story and art throughout public space via bus bench ad space. In my mind, the format is perfect for a 3-5 panel strip per bench.

Gated NFT minting links based on location. If you’re not in front of the bus bench, you can’t access minting sites. This adds a regional scarcity to the project instead of insider information driving hype. Like a scavenger hunt. My hope is that this also builds a community around the project.

Ex: A project deployed in New York is different than a project deployed in Tokyo and each is respectively inaccessible to the other. The only way for a New Yorker to get the Tokyo work or vice versa would be trading (dope) or traveling to Japan (doper).

Green Bus Bench. Top Tier for crowdfunding campaign.