- A creator with success credentials
Kevin Rose, one of the creators of Moonbirds has also created multiple ventures with proven success records.
2. The creator shows himself to the audience
There are more than 130 Twitter posts where Kevin Rose showed his face, which is rare for people to see real people behind the scene, especially with NFT projects. That definitely helps build trust.
It’s important for collectors to know who is behind the project
3. Incentives for holding the project long term, the longer you hold it the more benefits to being unlocked. Explicit communication about long-term rewards at the very beginning of the project, for instance: membership, meet-ups, events, etc.
All these long-term incentives are relevant to 💰“social currency”💰, which is fundamental to VALUE CREATION.
Source: https://mint.intuit.com/blog/early-career/social-currency/
4. Create expectations by a waiting list to show its rarity.
5. Proof.xyz** credit **(which aims to be the best proof academy)
6. PR & influencer marketing
- Celebrity’s endorsement
- There are more than 100 YouTubers who talked about Moonbirds.
6. Community
- Early collectors: who made big money before
- New collectors: people follow those who make money before.
7. Mint price (reference: The NFT Mint ‘Sweet Spot’: Data on Early Decisions)
Extensive effect: The Moonbirds hype has benefitted a previous NFT collection created by the same artist, Justin Mezzell, a co-founder and chief product officer at PROOF. His earlier Solana NFT collection Grim Syndicate has recently surged in value, jumping from a floor price of about 2 SOL — the cheapest available listed NFT — to a current floor price of 18 SOL as of this writing.
👉More reading: What makes an NFT project successful?