What’s holding web3 music back?
It’s more about the technology than the music.
It's more about the fact that it's an NFT than the fact that it's a great song.
And that needs to change.
What Drives Culture
Music drives culture. Not technology.
I’m the first to talk about how exciting web3 is. The benefits of on-chain payments.
But the reality is - no one cares.
People want what’s cool, and Music NFTs in their current form are only cool to a very select amount of people.
They’re exciting, but they’re not cool.
I want to figure out how to change that.
Focus on the Music
We need to focus on the best songs.
Those that define and reinvent culture.
The songs that college kids blast in their dorms and the songs that compel us to feel something deeper.
It needs to be less about the financialization of music, and more about the fact that music has value.
It’s a fine line to walk - but here’s how this manifests.
Spinamp is a Music NFT aggregator.
Spinamp has a Trending Section. It’s not based on sales, it’s based on culture.
Focus on Spinamp Trending.
Focus on the Fans
I grew up fully immersed in the culture of artists like Pretty Lights, Griz and STS9.
Music was my identity, and my social circles were defined by the music that I liked.
We collected hat pins, we cherished setlists - we were superfans.
We need more superfans. People who strive for the Golden Egg. People who say Gm every morning. People who live and breathe for discovering new music.
How do we do that?
Frankly - I don’t know.
It’s about creating a movement. Something bigger than any one artist.
Collectives that are bigger than any one artist.
Focus on collectives.
Focus on the Story
Why are we here?
Why does any of this matter?
Why should someone base their identity around you?
What do you stand for, and why?
The Culture Gap
Web3 has its pocket.
And that pocket is growing.
But it needs a breakout moment.
It needs a hero and a champion.
Early bets are in, but its far from being proven out.
Most labels think web3 is a joke (but they won’t say it to your face)
Most fans think NFTs are lame (and they will say it to your face)
It’s up to us to change that.