2022 Beijing Information Center held a special press conference on the construction of Beijing international consumption center yesterday. The Beijing Municipal Bureau of Commerce, the Beijing Municipal Bureau of culture and tourism, the Beijing Municipal Bureau of sports, Chaoyang District and the Management Committee of the city’s sub center introduced the construction of Beijing’s international consumption center city from their respective perspectives. The reporter of Beijing Youth Daily learned from the scene that since the opening of phase I of universal theme park in September last year, the operating revenue of that year reached 1.645 billion yuan, and the cumulative number of tourists received exceeded 2.1 million. This year, Beijing will achieve a year-on-year increase of about 7.5% in total consumption and about 5.5% in total social zero. By 2025, the city will build two to three world-class business districts with a scale of 100 billion.

901 first stores (including flagship stores)

It landed in Beijing last year

Since the State Council approved Beijing and other five cities to carry out the cultivation and construction of international consumption center cities, Beijing’s “one game of chess” has been promoted as a whole and achieved phased results. According to Guo Wenjie, deputy director of Beijing Municipal Bureau of Commerce, in 2021, the total consumption, service consumption and total social zero increased by 11%, 13.4% and 8.4% respectively year-on-year. The consumer market as a whole recovered to the level before the epidemic in 2019.

In 2021, the sales of key monitoring enterprises in the city increased by 10.8% compared with the same period in 2019, and the passenger flow in 52 key business districts increased by 15.1% year-on-year. The upgrading of 22 traditional business districts and 20 “one store, one policy” pilot enterprises in the city have been basically completed. Wangfujing pedestrian street was rated as a national demonstration pedestrian street. Since the opening of phase I of universal theme park in September last year, the operating revenue of that year has reached 1.645 billion yuan. In 2021, 901 first stores (including flagship stores) were launched in Beijing, nearly five times the total number of stores settled in the previous year. Six new consumer brand incubation pilot bases were put into operation. Four regional headquarters of multinational companies with newly recognized fashion brands. 717 departure tax rebate stores rank first in China.

According to Guo Wenjie, in 2022, Beijing will achieve a year-on-year increase of about 7.5% in total consumption and about 5.5% in total social zero. 179 tasks and 164 key projects have been identified, of which 37 will be completed and put into operation this year. At the same time, we will strive to further improve the overall scale and international evaluation system of the city’s “300 million business circle” in 2025, and strive to build a new business circle in the “100 million business circle in 2025”.

Universal studios have received visitors.

More than 2.1 million person times

According to Yang Lei, deputy director of the Management Committee of the Beijing Urban sub center, director of the cultural and Tourism Administration Bureau of the sub center and deputy head of Tongzhou District People’s government, the universal Beijing Theme Park opened grandly on September 20 last year and quickly became the hottest tourist destination in China. The free and open city avenue has a multi-functional cinema, 15 restaurants integrating Chinese and Western food characteristics, a souvenir store and 7 world-famous retail shops. It is one of the largest business districts in the “first store economy” in Beijing. Despite the impact of the epidemic, the theme park has received more than 2.1 million tourists and driven the development of surrounding supporting industries. Last year, the income of culture, sports and entertainment industry above Designated Size in Tongzhou District increased by 367.4% year-on-year, and the income of accommodation industry increased by 122.6%, and the spillover effect began to appear. In the future, Tongzhou will actively connect regional tourism and consumer resources and launch “global resort +” boutique tourism routes.

In order to undertake the spillover effect of Universal Studios, Tongzhou will adhere to culture + tourism + technology, create new IP, new scenes and new consumption, and build a modern fashion culture tourism development demonstration area with innovative vitality and global influence. At present, the northern industrial belt has landed the key projects such as the international talent community, Universal Studios North comprehensive transportation hub, and the comprehensive development of the upper part of the vehicle section of the Zhang Jia Wan depot. It will build several high-end hotels and immersive experience commercial blocks including five star hotels.

At the same time, Tongzhou will actively create a 5A level Grand Canal scenic spot, integrate the cultural tourism resources along the north canal such as “three temples and one tower”, xihaizi Park and Grand Canal Forest Park, build an ecological and cultural landscape corridor, and form a development pattern of combining Chinese and Western and complementary advantages with universal theme park. “This year, we will also promote the tourism and navigation of the Beijing Hebei section of the Grand Canal, build sports and leisure brands such as sub center marathon, greenway riding and water rowing, and develop waterfront commercial formats to make the north head of the canal more prosperous and dynamic.”

Beijing has a population of more than 10 million this year

Will participate in ice and snow sports

According to Xu Hejian, spokesman of the Beijing municipal government, the Winter Olympics will play a positive role in the development of Beijing’s ice and snow industry. Its main performance is the rapid popularization of mass ice and snow sports. Ice and snow projects have changed from cold projects to hot sports. It is estimated that the population participating in ice and snow sports in Beijing will reach 10 million in 2022, especially the youth ice and snow sports have made great progress, At present, more than 5000 young ice hockey players have been registered in Beijing, laying a good foundation for the sustainable development of ice and snow sports.

Under the effect of the Winter Olympics, the construction of ice and snow venues and facilities in Beijing has accelerated, and a large number of international level ice and snow venues and facilities have been built to provide venue guarantee for building an international ice and snow consumption destination. “The development of ice and snow industry in the post Olympic era can be expected in the future. Beijing will give full play to the advantages of the” double Olympic city “, hold more international ice and snow events, mass ice and snow events and youth ice and snow events, and help build an international consumption center city.” Xu Hejian said that the Winter Olympics will lead the rapid progress of ice and snow science and technology, and a large number of ice and snow scientific and technological achievements will provide important support for the follow-up development of ice and snow equipment and ice and snow sports training.

The “double Olympic city” will further enhance Beijing’s international influence and urban competitiveness. Xu Hejian said that this will not only help to introduce more international high-level ice and snow events, but also help to attract foreign high-quality capital and talents to invest in Beijing and inject new momentum into the stable and high-quality development of Beijing’s economy.

Text / our reporter Zhao Tingting