“The capital of Maojian meets grand gatherings, and a cup of good tea is for guests and friends.”. On the morning of April 3, the press conference of the 26th Xinyang tea culture festival was held in the press conference hall of Henan provincial government in Zhengzhou, the provincial capital. Zheng Yanbao, deputy director of the Information Office of Henan provincial government, presided over the press conference. Shang Chaoyang, mayor of Xinyang Municipal People’s government, Cao Xinbo, member of the Standing Committee of Xinyang Municipal Party committee and Minister of publicity, Hu Yacai, vice mayor of Xinyang Municipal People’s government and other leaders attended the press conference.
The 26th Xinyang Tea Culture Festival, jointly sponsored by China Tea Circulation Association and Xinyang Municipal People’s government, will open in Xinyang City on April 28 this year. The activity arrangement is from April 20 to May 1.
It is reported that Xinyang Maojian tea, which is well-known at home and abroad, began in the Zhou Dynasty, was famous in the Tang Dynasty, flourished in the Song Dynasty, flourished in the Qing Dynasty and spread today. The fragrance of tea has been dense in the historical shadow of Xinyang for more than 2300 years. In 1915, “Xinyang Maojian” sailed across the sea. It stood out at the Panama world expo and won the Gold Award, which surprised the whole world. In 1958, “Xinyang Maojian” ranked among the top ten famous teas in China. So far, it has become famous and known all over the world. In 2017, Xinyang ranked second in the selection of China’s top ten tea regional public brands held by the Ministry of agriculture. The brand value of Xinyang Maojian reached 5.991 billion yuan, ranking second in China. Xinyang was awarded the title of “capital of Maojian in China”. At present, Xinyang tea garden covers an area of 2.018 million mu, with a total output of 60000 tons and a total output value of 10.5 billion yuan. It has become the largest tea production and marketing distribution center in the north of the Yangtze River, an important platform for “south tea to North and national tea to export” and a unique tea culture tourism destination.
The 26th Xinyang Tea Culture Festival this year will last from April 20 to May 1, highlighting professionalism, culture, openness and participation. More than 20 colorful activities will be held, mainly including six sections:
First, the opening ceremony. It is scheduled to be held at 9:00 a.m. on April 28 at the time and Space Theater of Xinyang radio and television station. In the form of a combination of opening ceremony and literary performance, it will fully display the cultural charm with unique local characteristics of Xinyang and the unique customs of beautiful tea Town, so as to create a festive and warm atmosphere for the tea culture festival.
Second, tea activities. Tea event is the core content of the 26th Xinyang tea culture festival. Among them, “2018 national spring tea production and marketing situation analysis meeting and National Tea Industry Association joint meeting” will be held at 2:00 p.m. on April 28. It is a national professional meeting hosted by China Tea Circulation Association. The meeting will analyze, study and judge the national spring tea production and marketing work in 2018 and put forward guiding opinions. The “China International tea merchants conference” will be held at 8:30 a.m. on April 29. Representatives of international tea organizations and tea producers, distributors and industry organizations from major tea producing countries in the world, well-known domestic tea experts and scholars, well-known tea enterprises, tea merchants and tea buyers will be invited to attend, focusing on the current supply side reform of tea industry, the construction of food safety and quality traceability system Analyze and judge the current development situation of the tea industry from the aspects of brand creation, strengthen cooperation and exchange, and promote the healthy and sustainable development of the tea industry. One belt, one road, one belt, one road, Xinyang, will be held at 3:00 p.m. in April 29th. The meeting will be in line with the strategic layout of the “one belt and one road” strategy in Xinyang. It will meet the actual needs of the development of Xinyang tea industry and will serve as a platform for the development of tea enterprises and expand cooperation channels. “Xinyang Maojian traditional manual frying competition” will be held in Shihe District, a beautiful tea Town, from April 21 to 22. Tea experts from all tea producing counties and districts in the city will be organized to participate in the competition. The winners will be selected through on-site frying and expert evaluation, so as to continuously improve the technical level of Xinyang Maojian traditional manual frying, Inherit and carry forward Xinyang Maojian traditional manual frying technology, a national intangible cultural heritage.
Third, economic and trade activities. The first “information business conference” will be held at 10:00 a.m. on April 29. We will plan investment projects for key regions and key projects in combination with advantageous leading industries, strengthen communication with Xinyang entrepreneurs at home and abroad with “nostalgia as the link”, carry out extensive cooperation with industry leading enterprises with the help of the information resources advantages of the chamber of Commerce, and strive to carry out project docking and negotiation.
Fourth, cultural experience activities. First, the “100 media watching Xinyang” activity will invite journalists from 100 mainstream media across the country to collect and investigate in Xinyang tea area, and conduct in-depth interviews and reports on Xinyang customs, beautiful scenery and development achievements, so that everyone can better understand Xinyang, understand Xinyang and fall in love with Xinyang. Second, the “characteristic tea tour experience activity around Nanwan Lake” is the concentrated embodiment of the integration of Xinyang tea tour. Guests and friends at home and abroad are welcome to Xinyang to personally experience the harvesting technology of Xinyang Maojian tea, enjoy the natural scenery of Xinyang tea area, the beautiful scenery of tea garden, and taste Xinyang Maojian tea and tea characteristic Cuisine. Third, the “Xinyang tea song and dance report performance” will be held at 19:40 p.m. on April 27. Around the cultural elements of Xinyang tea, a variety of excellent art forms such as tea song and dance will be compiled and performed. Excavate and carry forward Xinyang tea culture, enrich people’s Festival cultural life and set off the Festival cultural atmosphere. In addition, to create a strong cultural atmosphere and enrich the cultural and entertainment life of citizens, relevant county, district and municipal departments will also hold activities such as characteristic square culture, Jigong Mountain artistic creation exchange and happy singing in tea villages, so that tea Festival guests, tourists and citizens can personally experience the folk culture of Xinyang and feel the unique charm of Xinyang.
Fifth, exhibition and sales activities. It mainly includes: Xinyang tea industry expo, Xinyang tea tourism and tourism products exhibition, Xinyang characteristic agricultural products exhibition, “meeting tea town” - Intangible Cultural Heritage Exhibition and performance activities. The exhibition time is from April 27 to May 1, and the venue is Xinyang Baihua Convention and Exhibition Center and Jinniushan cultural industry park. Take the form of “joint five exhibitions” to more intensively display the characteristic products of Xinyang. At the same time, encourage enterprises to promote and sell on site, combine online and offline, pay attention to both publicity effect and economic benefits, so that guests and tourists can visit and buy.
Sixth, sports activities. During the 26th Xinyang Tea Culture Festival, the 9th Beijing International Mountain Hiking Conference (Xinyang station) of “Xinyang Maojian Cup” and the 10th National Bicycle open of “Xinyang Maojian Cup” will also be held. Hikers and cyclists at home and abroad are welcome to sign up for the competition.
In order to make the 26th Xinyang Tea Culture Festival level, feature and benefit,