coto started out, as all startups do, with an all-consuming purpose. A purpose to create a better, safer world for women.

All too familiar with the struggles and hardships women face, not just in the real world, but online as well, our founders set out to do something different. To build a space where women could be and express themselves freely, and form meaningful connections with each other.

https://www.youtube.com/watch?v=mweTOdHrb20

From the streets to our social media feeds, our self expression triggers oppression.

The opening lines of our video drive home the cold truth. Women don’t feel safe, and haven’t for centuries. Now, with the advent of social media, women feel more violated than ever before, with 48% of us experiencing online harassment. With our opinions continuously being shut down, the endless trolling, the threats, the invasion of our privacy - there has never been a more crucial time for an online platform where we feel safe, empowered, and liberated.

coto is a place where you can own your privacy, create the content you love, build multiple communities, and express yourself fearlessly. Or, as quoted in our video:

A secure virtual environment, free from authoritative control and censorship, where you hold the power to make a difference in the way you desire.

In addition to creating a safe space for women, our mission is to also give women an equal shot at value. The gender pay gap is something that is always talked about, but rarely ever acted upon. In the social media world, male creators earn 30% more than their female counterparts. It is becoming increasingly difficult for female creators to earn a decent income online.

Smaller creators rarely reap the rewards of their labours. Due to algorithms, and the ridiculous emphasis on ‘number of followers’, their content remains undiscovered, and they find it difficult to secure brand deals for themselves. And even when the brand deals come, these creators’ incomes are entirely dependent on them, with no fallback option.

Our objective is to provide members with all the monetisation tools they need, to make their own money, on their own terms, — without having to depend on anyone or anything. On coto, you own your income. Always.

Through our video, we also showcase the various monetisation opportunities that will be available to creators. They will be able to earn $COTO tokens that they can liquidate, monetise via a live commerce feature, offer courses and consultations on the app, sell their merch, earn coto Gains for recommending new members, earn coto Treats for engaging on the app, create paid communities, and much more!

If you’re an early creator, you can even claim exclusive, limited-edition cotoOG NFTs. We will also ensure that your content is discovered by the right audience, and your communities are given priority in the recommendation.

As this powerful video draws to a close, our mission rings true, perfectly encapsulating our purpose:

We can’t change the world, but we can create a better one for you.

Join coto now! *Available on Google Play: https://bit.ly/Join_coto *Coming soon on the App Store