According to sources, the valuation of industrial media company in this transaction is as high as $300 million. It is reported that the shareholders of the company include Crestview, a famous private equity investment company, BlackRock group and “United talent agency company”.

It is reported that with the intensification of competition in the online video market, some high-quality content has triggered a hot grab in the film and television industry, and industrial media has become the latest media enterprise to take advantage of this upsurge.

Over the past years, some private equity companies have invested in film and television production companies, such as hello sunshine and Springhill. The main reason why they like this market is that online video players are bound to need more high-quality content in order to enhance their members, and the production company will become a pastry.

It is reported that industrial media is actually a group enterprise, which includes many independent film and television production companies, including “19 entertainment company” with partial rights and interests of “American Idol” and “sharp entertainment company” producing “90 day fiance”.

According to a source, the pre tax profit of industrial media was about $30 million last year.

It is reported that the acquisition negotiations between industrial media and Sony are ongoing, and there is also the possibility that a transaction can not be reached. In addition, it is unknown whether other companies besides Sony are interested in acquiring industrial media.

In recent years, the United States has launched an “online video war”. In order to attract members, film and television giants such as Warner media, paramount and NBC global have launched exclusive content for their video platforms. However, Sony’s business model is unique. Instead of directly competing in the field of online video, Sony sells the program copyright of films and TV dramas to many video platforms.

For example, in April last year, Sony signed copyright licensing agreements with Netflix and Disney, two major video service providers in the United States, involving Sony’s films owned in the United States, including the well-known Batman Series. According to this License Agreement, starting from this year, Sony’s films will be broadcast in cinemas and purchased by families, and will be broadcast on Naifei platform, and then on Disney’s platform.