NFT and gaming company Limit Break is spending $6.5 million to run a 30-second ad during this year’s Super Bowl promoting “free” NFTs tied to the Web3 gaming ecosystem it’s developing, The Block reports. . Limit Break received investment from FTX last year. This is also the first time an NFT development company has purchased an ad during the Super Bowl. The Super Bowl is one of the most-watched television events, attracting an estimated 100 million viewers each year.