China.com finance and Economics on April 15 (reporter Qiao Yi) “due to the cheap sanitary napkins bought in the live broadcasting room, it is not only allergic, but also difficult to get back.” A few days ago, Ms. Li, a consumer, complained to the financial reporter of Chinanet that the brand sanitary napkin bought by the merchant in the live broadcast room of “Mr. Dong jewelry”, a jewelry live broadcast with goods on a short video platform, claimed to have the effects of purification, anti itching and bacteria elimination, and promised a full refund. However, she and her family developed allergic symptoms after using it, and the customer service repeatedly refused to apply for a refund, After several twists and turns, we successfully returned the goods “out of the pit”.

It is reported that Ms. Li bought a new brand, huayangji sanitary napkin, just founded by the anchor “Mr. Dong”. In the live broadcast room of “Mr. Dong jewelry”, the brand sanitary napkins are only sold in sets. Each set includes four small packages of daily use, night use, extended night use and mini sanitary napkins, with a total of 77 pieces (including one experience pack). “The customer service said that each set would be given a piece of experience pack, but I didn’t receive the express, so I opened one of the packages and used it normally. As a result, it was not only leaking on the side, but also allergic and itchy.”

Because it was uncertain whether it was a product problem or a personal physical problem, Ms. Li recommended the product to her family for trial, and there were also allergic symptoms. Then Ms. Li negotiated with huayangji store to return the goods, but the customer service refused to return the goods on the grounds of “unpacking formal clothes affects secondary sales”. Ms. Li didn’t understand. “When Mr. Dong brought the goods, he promised that the products would be refunded in full if they weren’t easy to use. Why can’t I return them if I didn’t use them well? Besides, huayangji sold products of different specifications in sets. I only opened one package. Can’t other independent packages be returned?”

120000 pieces sold in 4 months, and netizens referred to it as “brush praise”

It is understood that “Mr. Dong jewelry” (also known as “Mr. Dong”) is an online anchor who is popular on a short video platform with jewelry. At present, it has 18.702 million fans and 54.317 million praise. Public information shows that the account belongs to Shenzhen Mr. Dong jewelry culture and Technology Co., Ltd. and is a member of the jewelry and jade jewelry Council of the quality inspection association and a jewelry head merchant officially certified by the platform.

Mingming is a jewelry anchor. How did he change his career and start making sanitary products? In the live broadcast room of “Mr. Dong jewelry”, Mr. Dong introduced that huayangji is a high-end sanitary napkin brand jointly founded by “former hushubao Asia Pacific product technical director Chen fuzhang”, It is compared to “Hermes in sanitary napkin industry”: “Dr. Chen fuzhang has made sanitary napkins for 15 years, and the raw materials of sanitary napkins you buy (well-known brands) are made by him; each sanitary napkin of huayangji has a chip, which has the effects of purification, anti itching and bacteria elimination; I suggest you must use functional sanitary napkins. We have been paying attention to women’s health. This product (huayangji) I’ve also done it for a year. The brand positioning is’ only when I understand you can I take care of you ‘. “

With the endorsement of the former director of hushubao and the strong delivery capacity of Mr. Dong’s live broadcast room, huayangji online store recorded 120000 sales in just a few months, and received 13000 high praise. Most of the product labels are exquisite, practical and good smell.

China.com financial reporter found that in the product “follow-up evaluation” (that is, the secondary evaluation, which is different from the first evaluation after receiving the goods, and the secondary evaluation is generally post-use evaluation), many consumers questioned the authenticity of the praise of huayangji products: “the sense of experience is very poor, and it is worse after sale. I have given a bad evaluation and wrote a sincere experience, which has been modified to praise by their default. Is there no one to rectify this kind of business?” “Huayangji is cheating on high praise”, and more consumers said frankly in the follow-up review that “they gave high praise for 2 yuan cash back, but the merchant didn’t cash in”.

Many consumers make complaints about the quality of Hua Yang Ji’s products, such as allergies and sidetracking of sanitary napkins. More consumers are questioning the “adsorption chip” Tucao, which is proud of Mr. Dong: “the effect of flower Yang absorption is not so good as that of Dong. It’s really not very effective.” “Blood is not water. Sanitary napkins don’t absorb at all. Don’t want to overflow. Start with caution and don’t be fooled!”

In this regard, Feng Zichen, a lawyer at Beijing Hairun Tianrui law firm, said that on August 17 last year, the State Administration of Market Supervision issued the draft of the provisions on the prohibition of unfair competition on the Internet, which clearly stipulates that “operators shall not use cash back, red envelopes, cards and coupons to induce users to make specified evaluations, likes, forwards, directional voting and other interactive behaviors”. Feng Zichen believes that the “return of praise” is also suspected of violating the provisions of the e-commerce law requiring that “e-commerce operators should fully, truly, accurately and timely disclose commodity or service information, and shall not carry out false or misleading business publicity by means of fictitious transactions and fabricated user evaluation, so as to deceive and mislead consumers”.

Referring to the above-mentioned consumption complaint of Ms. Li [entering the black cat complaint], Feng Zichen analyzed that the return of goods is generally divided into two types. One is “return without reason within 7 days”, that is, according to Article 25 of the consumer rights and interests protection law, operators sell goods by means of Internet, television, telephone, mail order, etc., and consumers have the right to return goods within 7 days from the date of receiving the goods without giving reasons; The other is the return of products caused by quality problems, that is, according to Article 24 of the consumer protection law, if the goods or services provided by the operator do not meet the quality requirements, the consumer may return the products in accordance with the state regulations and the agreement of the parties, or require the operator to perform the obligations of replacement and repair.

“If the goods are returned in the second quality condition, they shall be returned whether the packaging is opened or not.” Feng Zichen explained that if the packaging is simply removed, according to Article 3 of the provisions of the Supreme People’s Court on Several Issues concerning the application of law in the trial of online consumption dispute cases (I), consumers will unpack and inspect the goods due to the necessity of inspecting the goods and will not affect the integrity of the goods. If e-commerce operators claim that the consumer rights and interests protection law is not applicable for seven days on the grounds that the goods have been unpacked, there will be no support; If the products of different specifications are packaged separately, at least those not unpacked shall be returned. If there is a quality problem, they shall be returned regardless of whether the packaging is unpacked or not.

OEM OEM quality control suspected huayangji factory has been fined for many times

According to the outer packaging of the products involved, the founder of huayangji is Mr. Dong. The product is entrusted by Mr. Dong Biotechnology (Guangzhou) Co., Ltd