We are living in a hypercompetitive world. The place where everyone tries to get someone's attention as much as possible. When I’m looking at the Crypto space, it reminds me of the old markets, where merchants shouted over each other offering their services or products. Being part of the merchant's group is like accepting the rules of the game. But you can follow your own path with your own rules, and stand out from the crowd.

Learn from the best in the world, like:

• Apple
• Bang & Olufsen
• Tesla

Consumers prefer simplified brand messages.

According to the latest research, 76% of consumers are more likely to recommend a brand because it provides simpler experiences and communications (Siegel+Gale). A complex and extensive communication strategy distracts customers. Especially in web3 space, where everything is difficult to understand, simplicity is the key to success.

• Focus on your fundamentals. What was your first idea behind the project? Is still valid? If so, stick to it.
• Build a brand message which last years or decades. You have to focus on values that are timeless. Do you remember the brand message of Apple – Think different? It’s simple, timeless and, what is most important, shows the values behind the brand.

Communication

In a world overloaded by communication noise, the marketing foundations remain unchanged. Those who are willing to act with the planned strategy will be rewarded.

1. Create a plan of communication that contain several things, like:
   1. Identify the audience.
   2. Set measurable goals using, e.g., the S.M.A.R.T. method.
   3. Determine the communication channels, e.g., Twitter, LinkedIn, Discord, Telegram.
   4. What would you like to share with your potential audience? And how frequently?
   5. Build your communication based on brand message. This will keep you on track with the consistency of communication. You have to figure out how to tell the same message in different ways/formats/words.
   6. Measure. Measure everything with KPIs, that matter most to you.

Campaigns

You have your product ready to roll out. Your investors, push your team to achieve a specific market cap or liquidity in the pool. But there’s so much to do. Coordination communities, public relations activities, AMAs, lead generation campaigns, etc. Everything needs attention, time, and human resources. In such an environment, it’s easy to clutter marketing. So, what you can do? Back to the basics.

1. What are the most important goals? Create a list.
2. Assign resources including team members to specific goals.
3. Focus on selected goals and write a campaign plan for each of them.
4. Make sure that your team will handle all campaigns at the same time with their resources and time. It’s better to run one successful campaign rather than a few with miserable results.
5. Establish a series of key performance indicators with targets. Stick to them.
6. Keep your plan as simple as possible. It means transparent and easy to follow, not simplified.

If you would like to know more about writing a marketing campaign plan, here’s a good source: [https://blog.hubspot.com/marketing/marketing-campaigns]

Toolkit

There are so many fantastic tools and platforms for marketers. From improving daily performance, and analytics to automation. The problems arise when we would like to move data from one platform to another. The big issue is the lack of interoperability. And at the end with end up with Excel.

Before you jump into a stunning tool, think if this is what you are looking for. First, rethink what you need. With such a list, go to the Internet and find an all-in-one tool. There are many, mighty with great UX/UI.

Ask a question yourself. Is this possible to make it more simple?

A few last words

It is easy to clutter your workspace. With many approaches, trends, and tools. Everything looks like, might be very helpful to achieve desired results. In most cases, it is the opposite.

It is straightforward to follow the trends, like Real-Time Marketing or the NFT hype. These trends are not bad, they show where people focus their attention. If you have resources, it’s nice to have plan which includes this type of activity. But often, small companies and startups shift their marketing from basic strategy to trend, losing goals from sight.

Do you know what always wins? Consistency.