Erika Echaniz

Posted on Jan 15, 2023Read on

How to Work with GenZ

The Symmetrical is a genZ DAO on the forefront of the internet.

We are a diverse group of genZ with many broad experiences: VCs, consultants, engineers, founders, and college students.

Our vision is to define internet culture for a new generation. We do this by:

  • Investing in the most compelling and innovative ideas (NFTs, tokens, and startups)

  • Working with web2 and web3 consumer brands

  • Giving grants to web3 x consumer startups to be up-to-date with the latest products

  • Hosting fireside chats with thought leaders in the space

  • Socializing online and IRL

GenZ is the first digitally native generation, and we are quickly becoming one of the driving powers of the economy of the future.

Need in The Market

Businesses face an unprecedented mix of challenges associated with growing their brands:

  • Many brands’ customers are genZ consumers. They need access to the genZ perspective

  • In order for brands to stay relevant, they must adapt to genZ's move to web3 technology

  • The macroeconomic downturn severely impeded investors’ interest in new projects

Opportunity to Help

Through informal work with brands, we’ve identified a clear opportunity for more structured consulting work. With diverse entrepreneurial capabilities and broad industry networks, we are well-positioned to help brands grow their ideas into mature businesses.

As a result, we established GenZ Consulting. Because of our organization’s diversity, we are able to help with:

  • Research: Research from students and alumni from top research schools on any topic of choice (e.g., genZ insight)

  • Fundraising Support: Direct contact to 200+ angels, VCs, and syndicates worldwide

  • Talent Hiring: Access to the best and brightest talent in the world through our university associations

  • Product & Beta Testing: Early product feedback from 60 genZ consumers on functionality, UI, customer needs, and suggested improvements

  • Promotion & Community Building: Thorough content research and detailed strategic approaches for promoting content guided by your brand’s marketing objectives, KPIs, and goals

Who do we work with?

We work with any web2 or web3 brand that needs support in the areas listed above. We are also open to customizing a solution based on your brand’s needs.

If you would like to partner with us, please DM @erika_echaniz or @jakub_rusiecki on Twitter.

Follow @TheSymmetrical on Twitter